Online presence is becoming increasingly more important to many businesses and company websites are the leading driver of success online. Websites that cannot only attract but retain visitors have a greater chance of success due to visitors spending longer on the site, increasing the chance of conversions and visitors exploring more of the site.
- 1 Below are 10 tips on how best to retain website visitors.
- 1.1 1) SEO (Search Engine Optimisation)
- 1.2 2) Website Design and Optimisation
- 1.3 3) Easy & Enticing Navigation
- 1.4 4) High quality content
- 1.5 5) Keep it up to date
- 1.6 6) Offer and encourage interaction
- 1.7 7) Offer free resources or benefits.
- 1.8 8) Introduce a blog
- 1.9 9) Use statistics
- 1.10 10) Obtain contact information
Below are 10 tips on how best to retain website visitors.
1) SEO (Search Engine Optimisation)
The first step to retain website visitors is getting them to the site and so rankings in search engines, such as Google, is very important. Good SEO will assist with this and page 1 on search engine results is the objective.
2) Website Design and Optimisation
Once on the website, ensure visitors get a good experience. A professionally presented and designed webpage will increase the potential to retain website visitors. Optimising the website to ensure pages load quickly and images and text have a good resolution will improve the user’s experience.
An effective way to retain website visitors is ensuring the website is easily navigated and provide links, call to action phrases and/or displays encouraging them to click elsewhere into the site and avoid them visiting elsewhere.
4) High quality content
It is imperative your content is well written, aimed at your target audience and relevant to the purpose of your site, to retain website visitors. Including pictures or other media to break text can make it more visually interesting and therefore keep people logged on and returning.
5) Keep it up to date
Out of date websites, however well designed, will lose the interest of its visitors and reduce the chance of them buying into any service or product offered.
6) Offer and encourage interaction
Provide feedback forms, a comment facility on blog posts or articles and the option to share information through social network sites such as Facebook and Twitter.
7) Offer free resources or benefits.
Offering something for free is an effective approach to retain website visitors feel they are benefiting from tips, suggestions or whatever medium you decide, they are more likely to stay longer, appreciate the site and consider using/buying its products/services.
8) Introduce a blog
A more informal way of discussing your subject area and build up a regular visitor base is through a blog. This can also build up an ‘online relationship’, gain trust and potentially lead to conversions.
9) Use statistics
Statistics on your website provide information on which pages are popular. If nobody is clicking past the homepage, you know here to make changes. Analysis of these results can help make improvements and ultimately retain website visitors.
10) Obtain contact information
Obtaining contact information such as email addresses from your website visitors creates an opportunity to update them and have them return to your site, even after their initial visit has ended. Offer them an incentive, such as a free resource or benefit, to leave contact details.