You have put a lot of effort into attracting visitors to your site. You've created an attractive, easy-to-navigate website for your customers to navigate. You have integrated web design friendly with all mobile devices. Keywords have been placed in a lot of different forums to help the website boost SEO rankings. But all that work would be pointless if the user only visited the site for a few minutes and then moved on to the next page. So how to make users linger the website longer or take action to increase the conversion rate?
Build trust in the customer
Trust is not built in only two days. You can not expect or expect that customers can spend money for the first time through a website. Instead of directing customers to landing pages that sell products/services, navigate them to a company introduction page, about activities, partnerships, etc. That will make customers become familiar. Stay close to you and your brand before asking them to do anything else.
Why is that? Most people want to try the product before they buy it, so instead of inviting or asking them to buy something, giving a strategy like signing up for a trial, this will work. Keep your users lingering longer on the website to take action while promoting your content marketing strategy and thereby increasing conversion rates.
Do not focus too much on the CTA (call to action)
We all know that CTA is very important to attract converting customers. These are messages, small buttons, or simply a hyperlinked message that is scattered across the web, telling the visitor what to do, what actions you want them to do present. So if you want to increase your conversion chance, the logic is you need to increase the number of CTAs per page.
Is the CTA always better than one? It's correct. But not necessary. For newbies visiting your site for the first time, having too many different CTAs on the same page can cause users to be overwhelmed, confused or confused because they do not know how to do so. Press on the new destination to which they want.
Too many options can make the customer wonder what they want and may find you troublesome or uncomfortable. Keep things simple with just one (up to two) quality calls to action per page, which can motivate your visitors to discover, take more action, and be sure to rate them. the exchange will also increase.
People may become skeptical, especially when something is introduced or advertised too well. So how do you convince customers who are suspicious or unsure to try your product/service?
You just give them the evidence most specific, here it was the reviews, comments customers have used the product / your service. According to the latest survey results, 63 % of customers will purchase from sites with reviews.
You need to keep a good relationship with your old customers, each time they buy a product or service, encourage them to leave reviews on your site, social networking sites for you by giving them Special benefits such as a voucher, promotion code for next purchase, ...
Recommend: Review reminder for Magento store.
As a result, just pushing old customers back, you've just gotten positive reviews. Then let's take c evil assessment of users and launched into the favorite quote on the website of you, or the landing page sites, social networks.