When you have a Magento store, it's essential that people find you on the Internet when they are looking for products you happen to be selling. You should start thinking about this fact even before you get your online store up and running, but even if you haven't thought much about this it's never too late to start optimizing your store for search engines.
SEO for Website used Magento platform
First of all, you have to choose wisely among many of the Magento templates on offer. They are all in a way different and this could be significant when we are talking about search engine optimization. Next, you have to choose modules you will include, and you can include some of the modules that will help you with SEO since there are a few on Magento Connect.
It's necessary that you go through a few steps in the Magento admin section in order to set some of the parameters for SEO. Starting from the URLs, it is recommendable that you turn off the Add Store Code to URLs function. This way your URLs become more search engine friendly. It's important that even your URLs contain as much specific content as possible, because, especially lately, search engines are starting to pay more attention to the URLs than before. You need config URLs to make friendly URLs.
In Magento, the default page title is Magento Commerce. You will need to change this as well.
Go to script admin area ->System -> Configuration -> Design -> HTML Head.
Enter the one chosen in the Default Title field. It will be used for non-content pages without the custom title. If you want your web store name to appear in all pages' titles put it in the Title Suffix field, but this is not recommendable. Put your most important keywords as close as possible to the beginning of the title because that's the first and probably the only part search engines, as well as customers, will take into consideration.
Keep the "Default Description" and "Default Keywords" empty."Default Robots" should be set to "INDEX, FOLLOW" for everything but a non-production environment.
Once you've given each CMS page a good content, pick a SEF URL Identifier and page title for each of them, and go to the Meta Data tab to write a description for each CMS page that you want to be ranked. But make sure you write your own descriptions with targeted keywords because if you do that automatically with a tool, it's basically the same as allowing Google to put any snippet it likes from the site.
These are just some of the basic things you have to pay attention to. You will have to optimize the content of your pages through the use of keywords and category optimization. This can be further related to social media marketing or other types of marketing. Just stay away from the traps of black hat SEO (ways of optimization that are not allowed) and you will see a steady increase in your conversion rate.
A Helping Hand for Online Store Promotion
Whenever you are done with placing your online business, you should also provide access to your sites and products through the use of SEO. SEO basically means Search Engine Optimization. It is a tool that is helpful when you want to easily advertise and provide quick access to your site. If you have decided to use Magento as your aid in online advertising, then you should know the way of using it effectively. It comes with a guide called the Magento SEO that helps you achieve the fulfillment of your online business career. It is a great help especially for those that are new to such business.
As what other people have said, Magento is the most user-friendly search engine that e-commerce applications had. Because of its features, Magento has already been a pioneer when it comes to online business. However, the use Magento SEO is the best way for your site and products to advertise. It enables customers to find your products in an easy way. SEO has basic functions that help, not just the customers but the sellers too. Aside from its functions, there are also basic steps needed to be understood in order to fully optimize your tools.
Tips were given to new users of Magento SEO. Keywords which are essential for finding your products should be clear and valuable tags that are added to your products. Specific tags are also needed so that when it is searched, the search engine would provide direction to your site. In addition to your keywords or tags, the web address should be understandable to everyone. The web address that is easily understood by the customers would be a great help to them so that they do not need to go the process of searching the site again. These basic tips are just the ones that are essential for new users. But for advanced options, it is better to ask help from the experts.
Config Magento SEO is a helping hand to those that are in need of assistance when using the Magento commerce system. Though it may be difficult to understand it first, once you have already navigated through the whole process, it is as easy as counting numbers. Remember that there is not an easy way to be successful unless you start from scratch. Tips and other helpful tools are needed to be followed and understood towards a better career.